Digital Horizon

A new identity for a media group moving from print to a digital-first audience.

ClientDigital Horizon
Year2026
ScopeBranding
Digital Horizon

The brief and the work

Digital Horizon had a recognisable name and an identity built for print. The brief was to keep the recognition while making the brand legible at 40 pixels. We rebuilt the system around a single mark, two typefaces and a grid that survives on screens of any size, then tested it across billboards, product UI and social. The new identity shipped in eleven weeks with a rollout kit the internal team now runs without support.
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