Custom Solutions
Momentum Strategy
A positioning programme that aligned five regional teams behind one roadmap.
The brief and the work
Momentum Group had five regional teams, five roadmaps and no shared definition of success. We ran a six week positioning programme with every region in the room.
The result was one strategy, one set of measures and a decision log that settled the arguments nobody could close internally.
The following year the group reported its first quarter of aligned regional delivery.
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